Synch Your
Book & Web Site to Sell More Books!
Are you an author that wants to sell more
books? Sure you are. We all are. I can say that with such
confidence because if your message was important enough
to be written; it is important enough to be read. Read
by as many people as possible I might add.
In the new millennium the web must play
an important role in your book’s marketing plan.
Your website address should be included in as many places
online and offline in your marketing materials as possible.
To develop your brand and increase your
profits include your website address on all your printed
media. Here are ten top ways to make sure your book and
website are synched as precisely as your palm pilot and
computer are:
1. Create a separate website address
for your book.
Follow the lead of the best-selling authors in non-fiction
publishing. Jack Canfield and Victor Hansen are not household
names but their book series Chicken Soup is easily remembered.
Make your book site a direct response
website. The more focused your book’s site is the
better. It will be easier for your web visitors to locate
and since there’s nothing to distract them they
will buy faster. You can always link your book’s
site to your concept site, if you have one with all your
services, forum and general web community.
Additionally, make it easy to connect
your website to your book. When you want to go to the
Chicken Soup book series website, guess what you type
into your browser’s web address box. You guessed
it; simply type in Chicken Soup.
This principle is most effective with
a concept title but it will work with any. Just make sure
the web address is short and easy. Don’t try to
use your whole title. Keep it simple and use the concept.
Another good example is the Rich Dad Poor Dad series used
www.richdad.com for their web address.
2. Market Your Book by Giving
Away Sample Chapters.
One of the best ways to promote your book using your website
is to give away 1-3 sample chapters or a mini e-course
based on your book.
Fear of the unknown is one of the biggest
impediments to sales. Even though the internet is growing
leaps and bounds, there are still tons of people that
are afraid to trust someone online. One of the best ways
to get rid of that fear for the visitor is to offer them
a free download of your sample chapters.
You can offer the free sample chapters
in several formats. The most popular is Adobe PDF. Readers
can download a free Acrobat Reader. Don’t forget
your privacy statement promising not to share or sell
your visitor’s email. Post your free sample offer
in a prominent place and the privacy statement underneath.
3. Promote Your Book with Great
Testimonials.
Immediately below your free sample chapter, put lots of
reader and authority testimonials. Hopefully you solicited
pre-publication quotes from your readers as you were writing
your book. If not, begin to gather testimonials from your
readers. Showcase your best testimonials. Prospects want
to know someone else has read and liked your book.
4. Relationship Marketing will
get the word out about your book.
No one likes being sold. People want to know who they
are buying from, especially since you are missing the
face to face factor. Strive for a relationship with your
readers instead of just a sale. Don’t be shy allow
your personality to show. A client of mine was stressing
over whether she should allow her picture to be posted
on her website. Finally, she bit the bullet and her visitors
rewarded her with increased traffic and sales.
The truth is people like to know there’s
a person behind the website. Another client post a page
of his favorite things on his site similar to what Oprah
Winfrey does on her show—all with the purpose of
connecting with his audience. While another post her family
trips to personalize her site. Be real, be yourself and
you’ll get more life long readers, customers and
friends.
5. Educating Your Readers with
Useful Content will Soft Sell Your Book.
Have you begun writing articles in your field? If not,
you should consider it. Writing articles (article marketing)
is an easy way of getting free publicity. Publish a useful
easy to read article in your field and you gain almost
instant credibility. You may be saying I don’t have
time to write articles in my field.
But wait, before you throw away this method
of marketing. Have you considered transforming some of
your book excerpts into short articles? It’s a simple
way of making your book go the extra mile to help promote
itself. Need some extra help getting your articles written?
Click here for a popular resource of Earma’s “Putting
Your Articles on the Speedway to Sales.”
Leveraging your profits by synching your
book and website can be rewarding and profitable journey.
Implement the tips above, synch your book to website and
prosper!
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