Push Button Easy Book Marketing CheckList

New Book Marketing Insight! Honeymoon over with your book sales? Did your book sell as well as you hoped? Could your sales use a shot in the arm? Perhaps you are just starting and looking for ways to sell your book.

Either way, I’ve got good news for you! Join the Information Revolution. There’s a whole new Internet audience waiting to hear about your insightful book that solves their problem in your field. Include Internet Marketing in your book marketing - promotion plan. Use a couple of these guaranteed marketing techniques and explode your book sales to a whole new level.

Push Button Easy Book Marketing Checklist:

_____1. Create a book marketing plan or revise your old one to include Internet Marketing.

Your book marketing plan is what I often describe as your map. It describes your book, what you will do after the book is completed and published. It also describes who you hope to sell your book to – target audience.

_____2. Develop an easy author’s website to jumpstart your Book Marketing plan.

If you don’t have one that focuses on your book or you as an individual, create one. Your website is now one of the first places clients will look to find out more about you. The better quality it is, the more it will pre-sell you and your book itself. First impressions are important. Make your website a good one that accurately reflects your book and you as an individual.

_____3. Know the one sentence version of your "mission statement" to attract new targeted clients through email.

Remember prospects don't buy your education or career titles, they want to know what's in it to help them. Place that one sentence as the second line of your signature file.

_____4. Put your power-packed signature file at the bottom of each email you send.

It will soft-sell your book each time you contact someone via email. Be sure to develop different signature files for different promotions. Use each one to drive targeted visitors to your book’s website.

_____5. Write a sales letter for each book you want to sell.

Like a mini-salesman, your sales letter will sell your book 24/7 and make you money even while you sleep.

_____6. Use benefits and features throughout your book marketing copy.

Do you know the difference? Knowing that your book benefits sell and features explain make your promotions like a magnet that attract your best customers.

_____7. Create cds, tapes and videos of your speeches promoting your book.

Then package them and sell them from your website. Post mini-audio clips to offer your web visitors a sample. Additionally, you can choose a speech and offer it as a gift to your web visitors. They can listen to it On-Demand or use it as an incentive to sign-up for your ezine.

_____8. Create short articles from your book excerpts and submit to ezines, directories and online groups.

The articles will help build your creditability as an expert in your field. Additionally, the signature files at the end of each article if developed correctly will direct thousands of targeted visitors to your book website.

_____9. Develop and email your own ezine that helps you stay in touch with prospects to build trust.

Does a newsletter sound overwhelming? Try doing a short e-column on the subject of your book. Either way make sure you follow up with your visitors. Researchers say most will buy after 5-7 exposures to your sales message.

_____10. Create a short eBook on a similar topic as your book to help brand your business and attract new readers.

A short ebook of 10-100 pages could turn into a traffic virus that’s contagious to all your web visitors. Soon your name would be known as one of the experts in your field.

If you don't include the Internet in your Book Marketing plan, you could be this time next year with the same disappointing level of sales. Don’t wait join the Information Revolution today; use any of the above marketing ideas to explode your book sales to a new level. Discover the promotion techniques it takes to have an abundance of book sale customers every month.

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© Earma Brown, 11 year author, business owner, web developer
ebk: 10 Easy Ways to Market Your Books Online
helps service business owners, professionals and writers who want to write and market their best book now! Visit her at http://www.bookwritinghelp.com or http://www.book-marketing-help.com for more book writing and marketing tips.

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