Are you making this mistake with your
web site? Too many web site owners look at their site as an
online brochure. They use it as little more than a place to
store their office hours, product or service list. A different
way has emerged. Now your web site can be used as an effective
marketing tool. Used in the right way, it can spear-head many
successful marketing campaigns for you in the near future.
Did you know that many of your prospects (even locally) will
type your business name or web site name in Google to see
what you offer? Often they are looking to see what you offer
compared to your competitor. Recently, Calif. based USC Annenberg
School said from 2005 research, 78.6 Americans go online.
An almost equally large percentage 72.3 say that the search
engines provide whatever information they are looking for.
Find out what it takes to put the right sales language, content
on your site and bring more targeted visitors (visitors looking
for what you have to offer.) Know the robots of the various
search engines examine web sites daily looking for good key
word food, free information, and content.
To begin to effectively use your web site to attract leads
and customers; use it to let prospective clients know who
you are. Offer valuable content related to your expertise.
Educate, inform them, improve their lives, their bottom line
to attract them back over and over like bees to honey. Soon
you will become Top-Pick over your competition.
Here's the checklist to revise your web site for explosive
sales:
____6. Post testimonials from clients and customers.
Most everyone wants to know who else has had a good experience
with your product or service. Testimonials act as a referral
and even an endorsement. The compliments from another customer
help melt away your prospect's fears and doubts about trusting
you.
_____7. Seek to educate your visitors by adding valuable
content to your site.
I know every one's not a teacher. But think about it since
you are a professional you have valuable knowledge and information
to offer your web visitors. Find an easy media to educate
inform and generally help your visitors from your web site.
Consider articles, tapes, ebooks, short reports and briefs
to post on your web site.
_____8. Create a clear call to action on each page.
Many website owners lose countless opportunities to make
a sale or capture a lead because they fail to ask something
of their visitors. Call your visitors to a specific action.
At the end of every page use the power of the direct command
whether it's simply directing them to contact you for further
information or a directive to browse further into your site.
_____9. Use proven traffic building strategies that get people
to your site.
Include free search engine traffic, writing and submitting
short articles to directories, other Web sites and newsletters,
link exchanges, an easy blog page for your prospects and customers
to interact with you and get questions answered, and many
more internet marketing strategies.
____10. Focus your efforts in improving your web site.
Test your improvements and track the results so you can
pin point faster what's working. Then limit your innovations
and focus your efforts. Most of the time, changes, and improvements
are good. In this case, figure out what's working for you
and stick with it. If you are getting traffic from article
writing, continue to write them. If you are getting consistent
sign-ups from your newsletter, improve your letter and grow
your subscriber lists. Do not drift far from your original
plan. Keep your main efforts centered on getting better results
from methods that have already worked for you.
You have a great business. Your success and efforts deserve
to go to the next level with web site marketing. Keep an open
mind and heart to new but (proven) ideas through internet
marketing strategies. A proverbial writer once said, "An
intelligent man is open to new ideas, in fact he looks for
them." Be willing to take the time and invest the money
to improve your Web site for better results. You'll be glad
you did especially after your sales explode. Enjoy the journey
and life is made easier.
===============================================
© Earma Brown, 11 year author, business
owner, web developer
eBk: 10 Easy Ways to Market Your Book Online
helps service business owners, professionals and writers who
want to write their best book now! Earma mentors other writers
and business professionals through her bi-monthly ezine “iScribe”
Send any email to iscribe@writetowin.org
for free 7 lesson mini-course “Jumpstart Writing Your
Best Book Now! or visit her at http://www.writetowin.org
for more book writing tips.
