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Featured Article
Honeymoon
over with your book sales? Did your book sell as well
as you hoped? Could your sales use a shot in the arm?
Perhaps you are just starting and looking for ways to
sell your book.
Either
way, I’ve got good news for you! Join the Information
Revolution. There’s a whole new Internet audience
waiting to hear about your insightful book that solves
their problem in your field. Include Internet Marketing
in your book marketing - promotion plan.
Use a couple of these guaranteed marketing techniques
and explode your book sales to a whole new level.
Push
Button Easy Book Marketing Checklist:
_____1.
Create a book marketing plan or revise your old
one to include Internet Marketing.
Your
book marketing plan is what I often describe as your map.
It describes your book, what you will do after the book
is completed and published. It also describes who you
hope to sell your book to – target audience.
_____2.
Develop an easy author’s website to jumpstart your
Book Marketing plan.
If
you don’t have one that focuses on your book or
you as an individual, create one. Your website is now
one of the first places clients will look to find out
more about you. The better quality it is, the more it
will pre-sell you and your book itself. First impressions
are important. Make your website a good one that accurately
reflects your book and you as an individual.
_____3.
Know the one sentence version of your "mission statement"
to attract new targeted clients through email.
Remember
prospects don't buy your education or career titles, they
want to know what's in it to help them. Place that one
sentence as the second line of your signature file.
_____4.
Put your power-packed signature file at the bottom of
each email you send.
It will soft-sell your book each time you contact
someone via email. Be sure to develop different signature
files for different promotions. Use each one to drive
targeted visitors to your book’s website.
_____5.
Write a sales letter for each book you want to sell.
Like
a mini-salesman, your sales letter will sell your book
24/7 and make you money even while you sleep.
Read
Full Article
=====
10
Tips to Sell More Books with a Sales Letter, P1
First things first; words
sell not graphics or flashy websites. Pretty pictures
and web design have never sold anyone anything; only words
can do that. You must write to convince people to take
action.
Most prospects will never pull out their wallets because
they like your web design; they do so only when your words
convince them to. Here are some tips and a template to
create compelling sales letters that sell your book:
1.
Create a compelling (must get information) headline
Researchers have proven negative headlines
works best. For example, “Stop Making these Site
Mistakes – Discover 10 Vital Things to Do Right
Now” will get the attention of anyone struggling
to make sales online using their website. It will make
them want to read more.
The same goes for “Don’t Even
Think About Skipping This Page!” People by nature
are attracted to the negative. Why do you think the Jerry
Springer’s show is so popular or even Desperate
Housewives. People react to the negative in spite of themselves.
It will create a curiosity pull.
2.
Avoid all caps or bold caps in your headlines.
All caps reduces the readability of your
copy. It makes it harder to understand. It interrupts
the flow of your message and slows your reader down. Use
bold to emphasize a point and underlined to especially
emphasize. Headlines can have every other word starting
with the first letter capped. The variety will be much
more effective than all caps.
3.
Write compelling copy.
Draw
your reader in like a big fish on a hook. Entice them
to want to know more and more. It takes practice but use
the copy that sold you as a template. Use benefits including
the interactive and the enticing format.
Full
Article
=====
Push Button Easy Book Promotion!
Ready to get those books stacked in your
garage into the hands of even MORE readers? Earma has
harnessed the power of internet promotion into one place
to set your book ablaze with new sales. Get the ebook
Push Button Easy Book Marketing Strategies with software
bonuses that help you promote your book to a new market
- the WORLD.
More
Info | Download
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